Lazy Post Of The Day: As If You Needed ANOTHER Reason

It's no secret that I absolutely love the new musical In the Heights.  The show, which chronicles the lives of a group of Washington Heights residents over the course of a 4-day summer heatwave, is the most fun I've had at a new musical in recent memory. 

Sure, the story is a glossy portrayal of a gritty neighborhood, but the music is infectious, and the cast blows the roof off the theater with each successive number.  Since I've been sick I've had many conversations about how companies and shows can use the internet to market themselves in a creative way; what we have here is perhaps my favorite example of creative, and just plain adorable marketing using the power of YouTube.

(The writer and star of the show, Linn Manuel-Miranda, pulls out some vintage footage from his childhood.  OH MY GOD.  AMAZING.)

(Have you seen "High School Musical 2," and Zac Efron's incredible ridiculous power solo "Bet On It"?  Here is Linn Manuel-Miranda's version.  I love him even more now.) 

Does something like this turn you on to see the show?  Or does it make you run for the next show of Phantom?  Did you NEED another reason to grab a ticket?   

Comments

[Barbara]

He's adorable! This definitely makes me want to see the show. Clever marketing.